Origin Logistics UK, member of XLProjects, to rebrand as ‘Cardinal - The Logistics People’
Jan 14, 2020
In a words of Jamie Whyatt, Managing Director of Cardinal, “I am excited to announce a small but exciting tweak to our brand that took place on the 1st of January, 2020. You may know that Origin Logistics is, and always was a part of the Cardinal Maritime Group.
“In the early stages of the development of Cardinal Maritime, it was decided that the projects and specialist freight services division should be branded separately and since this time (2006), we’ve always been known as Origin Logistics.
“Fast forward 14 years and the general view is that such is the strength and reputation of Cardinal, and particular the growth of our overseas offices which cover Africa, Europe and Asia, the team here at Origin believe that our interests, and those of our clients, would be best served if we brought our activity under the branding of Cardinal.
“This is simply a rebranding exercise as Origin Logistics has always been part of Cardinal, I have always had a seat on the Board of Cardinal and am indeed a shareholder in the Group. There are absolutely no other changes. The team will stay the same and our phone numbers, location address all remain unchanged.
“There is no need for you to apply for credit, make any changes to or settle your outstanding account as all of this already sits with Cardinal. It really is business as usual, just a change to the brand which we will be displaying in our communication with you.
“I would like to take this opportunity to wish you the very best for Christmas and the New Year, and to thank you for your continued loyal support which is greatly appreciated by the team and I.”