Yale and Forkway join forces in the UK
Sep 04, 2008
In a major change in its distribution strategy in the UK, Yale Europe has appointed the Forkway Group as an authorised Dealer to work alongside the existing Yale UK operation, supporting the sale of its counterbalance and warehouse equipment products.
With well established operations in Yorkshire, the Home Counties and on the South Coast, the Forkway Group, including Solent Forklift Trucks, will compliment the existing Yale UK Dealer network and increase our ability to provide the highest service levels throughout the UK for existing and new customers said David Bunting, Area Business Director for Yale Europe.
Founded in 1961, Forkway is an established name in the lift truck industry. Operating from support centres in Dewsbury, Amersham and Southampton, the Forkway Group has over 80 staff dedicated to supporting a customer base of over 2,000 users of materials handling equipment with its individual style of personalised service. Managing Director of the Forkway Group, Martyn Fletcher said: After a thorough evaluation of the market, we selected Yale as our preferred partner to replace Nissan, who we have represented for 29 years. This was not a decision that was taken lightly but with Yale being a truly global brand, we are moving into the top league of lift truck suppliers with a complete range of products from one manufacturer.
We are pleased to have received the support of customers, suppliers and staff, who have all welcomed this change. They are assured of our continued high level of customer service and support, continued Martyn Fletcher, a high profile figure in the lift truck industry who has been the Managing Director at Forkway for 15 years and is currently Vice Chairman of the FLTA.
Welcoming the Forkway Group to the Yale network of Dealers in Europe, Africa and the Middle East Ralf Mock, NACCO Materials Handling Group EMEA Managing Director said: With an excellent reputation for high standards of customer service, the Forkway Group will bring the level of knowledge and expertise we have been searching for to compliment our own Yale UK operation. Their appointment will increase Yales presence in the UK lift truck market and we look forward to joining forces with Martyn Fletcher and Richard Greaves at Forkway to increase our business in the UK.